Online Auction Cuero Livestock is currently developing its online auction capabilities. Please stay tuned for more info.. As always, if you have any questions please do not hestiate to email or call us. Details on the online auction will be posted here as soon as they are available.. Some developing marketing concepts and strategies are: 1. Firm offer: This a marketing option wherein calves, either stocker or feeder weights, are placed on the auction to be sold at price set by the producer. In other words, so many head are offered to be sold at a fixed price and the first buyer to agree to this price will have the cattle. Only pre-qualified buyers will be eligible to purchase on this type of auction. 2. Best Offer: Calves are listed and described and terms are specified. After a predetermined deadline, the highest bid will be reported to the seller of the calves and that seller will have a designated deadline to accept or reject the highest price arrived at via the online auction. 3. Stocker Contracting: At such time as the new stocker contract becomes a viable and liquid contract (actively being traded), calves will be able to be forward contracted based on a monthly futures contract. Basis will be points off or points on a deisgnated month's contract. The present futures contract on stocker calves is not being actively traded but is expected to become more active over the next few years. The feeder contract is now active enough to support forward contracting of feeder calves and as such is being used today. Since most of the calves originating in this South Texas area are stockers, this could become a very innovative and attractive means of pricing calves for future delivery. 4. Describing Livestock: Livestock are not like a lot of auction items seen on the internet. They are not unchanging known hard goods. They are live animals with widely differing characteristics. The ablility to properly describe the livestock will directly influence the prices offered by buyers. Through the use of video and still photographs and proper industry terminology, we hope to be able to accurately portray what is being offered for sale. The better this is done, the more comfortable the buyers will be in offering the highest prices. 5. Price: It is our intention to try set all sale prices as net to the producer. In other words, no deductions for commission and no 'slide' to lower the price. Animals not meeting the terms of sale because of weight or other factors will simply not be included and as such could be sold at the regular weekly auction at Cuero Livestock. All commissions and fees will be paid by the buyer to this company. These will be negotiable between the buying entity and the Cuero Livestock Commission Company. Updated: Tue Nov 30 05:38:44 1999